MGID and Revcontent are where smart media buyers diversify after Taboola and Outbrain, and here is how to spy on both properly using real captured longevity, geo, and advertiser data.
Taboola, Teads (Outbrain), MGID, and Revcontent each reward different ecommerce categories and margins, and our June 2026 capture data shows exactly where your product type actually has demand before you spend a dollar.
Published CPC ranges for Taboola, Teads, MGID, and Revcontent only tell half the story; here is how to read live advertiser density and longevity to know what a click is really worth before you fund a test.
A practitioner's breakdown of what native advertising really costs in 2026: minimum deposits, CPC ranges and the test budgets that actually decide whether you win, grounded in live ad data from Taboola, Teads, MGID and Revcontent.
Taboola is the scale incumbent and Revcontent the lower-floor challenger; we compare reach, entry cost, and the real advertiser mix on each using ads captured live (157,727 Taboola creatives vs 11,478 on Revcontent in our June 2026 index).
A data-led comparison of MGID and Revcontent using the real advertiser mix, vertical breakdown, and ad longevity we've captured from each network's live creatives.
Revcontent serves native ads through publisher widgets you bid on one by one, and here is how its delivery, site-level targeting, CPC bidding and optimization levers actually work, with real captured ads.
We ranked the major native ad networks by the only metric that predicts where your money goes: how many live ads each one is actually running right now, pulled straight from OpenAdLibrary's index of 589,000+ captured creatives.
